DREAMLAND / BLOG

Dreamland in motion: two months of music, festivals and learning

Dreamland in motion: two months of music, festivals and learning

The land of dreams keeps moving. August and September 2026 brought live music, festivals, industry encounters and education initiatives to Dreamland Digital’s calendar. From stages to conversations about the future of culture, these were two months filled with projects alongside artists and partners.

SPIM: music industry connections and new perspectives

In August, Dreamland took part in SPIM activities alongside Tratore and the Brazilian Independent Music Association (ABMI). The team documented events and panels across the industry, including audiovisual coverage of Noite Tratore and live communication support.

These encounters highlight the value of collaboration among those who create, produce, distribute and communicate music in Brazil.

Music industry representatives at SPIM
Meetings and event coverage at SPIM with music industry partners.

Jazz na Serra: capturing live music up close

Also in August, the team covered the Jazz na Serra Festival, with footage and photographs by Nayron Rodrigues. The coverage captured the festival’s atmosphere and the energy of artists and audiences coming together.

Live music at the Jazz na Serra Festival
Real-time coverage of the Jazz na Serra Festival.

Two releases, two musical stories

Dreamland covered the launch performance of Clarice Senna’s “A Boca no Mundo” at Centro Cultural São Paulo, documenting the artist and her live performance.

Clarice Senna performs at Centro Cultural São Paulo
Clarice Senna at Centro Cultural São Paulo, launching “A Boca no Mundo”.

The team also joined Jader at Casa de Francisca in São Paulo for the release of “Deixa o Mundo Acabar” — another opportunity to capture music, performance and the audience experience.

Jader performs the Deixa o Mundo Acabar album at Casa de Francisca
Jader launches “Deixa o Mundo Acabar” at Casa de Francisca.

Baile na Terra and Forró das Minas: culture in motion

In September, Dreamland provided audiovisual and real-time coverage for Baile na Terra and the Forró das Minas Festival. Each event has its own identity, but both celebrate the connections that Brazilian music creates between performers and audiences.

Audience and performers at Baile na Terra
Audiovisual and real-time coverage of Baile na Terra.
Artists performing at Forró das Minas
Real-time coverage of the Forró das Minas Festival.

Crie Música: sharing knowledge

Beyond live performances, Dreamland took part in artist development and professional education. Vida Walkíria, co-owner and director of communications, returned to Crie Música initiative run by Sebrae-SP to lead two sessions in the “Criar, Tocar e Gerir” track.

The sessions covered digital marketing for emerging artists and release planning, sharing experience in communications, positioning and practical ways to organise music projects.

Crie Música programme artwork featuring Vida Walkíria
Vida Walkíria led two sessions in the “Criar, Tocar e Gerir” programme.

The next chapters in the land of dreams

Across festivals, releases, coverage and education, August and September added important chapters to Dreamland’s story. October has already begun writing the next ones.

This article is part of #RecapDL, adapted from Dreamland Digital’s original recap. See the original Instagram post.