We turn artists' and businesses' dreams into recognition in the digital world.
Every great project begins as a dream. We've been making them real since 2018.
We're Dreamland Digital, a communications agency helping artists, creators and cultural institutions reach their full potential in the global digital landscape. We connect them with audiences looking for new experiences in communication, art and technology.
The people who make Dreamland happen.
Nayron Rodrigues
Leads audiovisual production, creative development and production operations. Works in directing, editing and campaign creation for artists, brands and cultural organizations.
Vida Walkíria
Cultural agent, executive producer and paid media manager. She leads Dreamland, overseeing communication projects, releases, cultural production and artists' careers.
Caroliny Cardias
Leads Dreamland's marketing operations, coordinating strategies, workflows and team deliverables. Also oversees client service and direct relationships.
Matheus Vieira
Works on project monitoring, data and agency results. Supports the team with workflow organization and performance analysis across client deliverables.
Luísa Duffles
Responsible for the visual identity of Dreamland's projects. Creates graphic materials, visual identities and digital assets aligned with each client and campaign.
CONNECTIONS THAT MOVE CULTURE
- Brasil
- Estados Unidos
- Portugal
- França
- Canadá
- Reino Unido
- Finlândia
Projects, strategies and encounters that move culture
Russo Passapusso (2026)
Russo Passapusso is the vocalist and frontman of BaianaSystem, one of the most influential groups in contemporary Brazilian music and the driving force behind Navio Pirata, one of Carnival's largest sound trucks. In 2026, we took over the full management of his profile, handling every aspect of his digital presence. This included strategic content planning, editorial calendars, content production and day-to-day social media management, always seeking to convey Russo's artistic energy and identity online. At the same time, we coordinated different teams delivering advertising campaigns for major automotive, fashion and beauty brands, integrating those partnerships naturally into his communication. During that period, his channels generated more than 2 million views and over 50,000 interactions with posts.
Carnival in Motion (2023, 2024 and 2025)
Carnival is Brazil's largest cultural celebration and generates billions of reais for the economy each year. Between 2023 and 2025, we worked alongside some of the country's leading street carnival groups during their appearances at São Paulo Carnival, including Galo da Madrugada, Vem Com o Gigante, Bangalafumenga, Fogo & Paixão and Os Capoeira. Our work spanned online and offline communication. On digital channels, we handled content creation and social media management, from planning and editorial calendars through publication. On the streets, we managed every aspect of the groups' visual communication, from the banners on sound trucks to posters, T-shirts and abadás (Carnival shirts), as well as custom materials such as advertising blimps, badges and information signs. For three consecutive Carnival seasons, we helped bring the energy of these groups from the streets to social media and back.
Iara Rennó, “Oríkì” (2022) and “Orí Okàn” (2023)
São Paulo-born singer, songwriter and multi-instrumentalist Iara Rennó spent more than 13 years researching, creating and producing a project about Brazil's most widely revered orixás, resulting in two complementary albums. “Oríkì”, released in 2022, features contributions from Tulipa Ruiz, Anelis Assumpção, Lucas Santtana, Curumin, Criolo, Carlinhos Brown and Thalma de Freitas, and was nominated for the 2022 Latin Grammy for Best Portuguese Language Roots Music Album. “Orí Okàn” followed in 2023, continuing this spiritual journey. While the first record is an act of praise, the second is a return to the self, featuring healing songs, a contemplative atmosphere and a reinterpretation of Serena Assumpção's “Iemanjá”. We led the release of both albums, developing the release plan, timeline and content production, as well as managing social media and paid media campaigns, with the care needed to bring such delicate and powerful work to the right audience.
Samuca e a Selva, “Ditados Populares Dançantes” (2022)
“Ditados Populares Dançantes” is an album shaped directly by the band's fans. Its 10 tracks were written and produced during a 10-day creative retreat, using words sent in by the audience on social media. This collage-based approach also inspired the record's visual identity and cover art, drawing on Brazil's popular visual culture and the traditions of sign painters and storefront lettering. We handled communication for the entire project, from filming and social media to paid advertising and audiovisual documentation of the retreat, placing fan collaboration at the heart of the release's story.
Every artist has a universe of their own.
The Dreamland record label grew out of our daily experience with music releases, paid media, communications and career development. For our artists, we manage catalogs, planning, distribution and communications, bringing strategic guidance to connect every release to the artist's journey.
Each project grows from the creator's identity, career stage and ambitions. We develop tailored paths to broaden the music's reach, strengthen the artist's presence and build lasting careers.
We assess each project according to its artistic vision, career stage and potential for growth.
We organize timelines, materials, distribution and communication strategy, shaping a distinct path for every release.
We manage works across digital platforms, organizing metadata, releases and the catalog's ongoing presence.
We develop campaigns that introduce each release to its audience, strengthen the project's presence and expand its reach.
We monitor results and repertoire, plan the next steps and adjust the direction throughout every stage of the artist's career.
Dreamland's record label grew out of its relationships with independent artists at different career stages. Today, we continue that journey alongside women with their own creative universes, repertoires and unique ways of connecting with audiences.
OriginalDreamland
Music and culture are at the heart of Dreamland. That's why we understand what artists need to be seen.
From music videos and social content to documenting creative processes and covering events, we produce films that express a project's identity, accompany each career stage and turn releases, performances and campaigns into memorable experiences.
We create music videos and visualizers that give your music a distinct face, color and movement, always respecting the work and your career stage. From developing the concept and writing the script to filming, final editing and vertical cuts.
What we produce
- Music videos
- Visualizers
- Live sessions and performances
- Live performance recordings
- Social media content
- Brand campaigns
- Corporate videos
- Interviews and short documentaries
- Event coverage
Tell us which story you would like to bring to life.
Talk to our teamCulturegoes further.
Dreamland also creates and produces projects that go beyond the traditional work of an agency.
We develop these initiatives alongside artists, companies, institutions and creative industry professionals, focusing on education, cultural exchange, international expansion, new opportunities and stronger cultural networks.
OUR AREAS OF WORK
Talks, workshops, gatherings and content on communication, the music industry, digital platforms and career development. In 2026, Vida Walkíria took part in Crie Música, a training program by Sebrae-SP for São Paulo's independent music scene, presenting a talk on streaming royalties and digital visibility.
Participation in trade fairs, missions and events that connect Brazilian artists with professionals from other countries. One example is Marissol Mwaba, an artist on our label who has been building her career between Brazil and France, performing and partnering to bring her music to new audiences.
Initiatives developed in partnership with artists, brands, organizations and cultural institutions. These include the project Filho da Amazônia, by Alessandro Hipz, and the album À Flor da Terra, by Arthur Navarro, works that celebrate ancestry, Indigenous knowledge and our relationship with nature.
Research, articles and discussions about changes in the music industry, culture and digital communication. This includes content created for Tratore's blog, with guides to releases and YouTube campaigns, catalog management on the platform and advertising through Spotify Ad Studio.
Those who've dreamed with us with us
Ideas that help move culture forward.
Behind-the-scenes stories, perspectives, references and lessons on music, communication and digital culture.
Samuca e a Selva starts a new chapter with Dreamland and “Pra Gente Se Acabar”
Samuca e a Selva retoma a parceria com a Dreamland para uma nova etapa de sua trajetória, com planejamento, conteúdo e gestão de redes…
Dreamland in motion: two months of music, festivals and learning
Entre SPIM, Jazz na Serra, shows de lançamento, Baile na Terra, Forró das Minas e Crie Música, a Dreamland relembra dois meses de encontros…
Dreamland joins WOMEX 2026 for the third consecutive year
Selected for the CreativeSP international mission, Dreamland will attend WOMEX 2026 in the Canary Islands, represented by Vida Walkíria and the Dreamland label.